So it would help if you had a business plan to get capital. Wouldn't it be great if that plan enabled you to focus on competitive advantage, set realistic targets, and run the business well? Those are the very things that will also win the infusions you need from lenders and investors.
In this oldie but goodie from the Harvard Business Review, Stanley R. Rich and David E. Gumpert boil down business planning for capital into its essential components. In the process, they help us focus our planning on something unique and executable.